GiveWheel vs Pledge
UK fundraisers, charities, companies, and event organisers who want to raise for one or several charities at once, with custom donation splits, Gift Aid, ticketed events, and prize draws.
US-based individuals, nonprofits and purpose-driven companies that want a free-to-start fundraiser with a wide range of giving methods - cards, ACH, PayPal, Venmo, stock, donor-advised funds and crypto - plus Shopify and API-based embedded giving.
Of every 100 donated, GiveWheel delivers 1.80 more per 100 to the recipient than Pledge.
Each platform is priced in its own currency: GiveWheel in CAD, Pledge in USD.
Side-by-side.
| Metric | GiveWheel | Pledge |
|---|---|---|
| Recipient gets (per 100) | C$98.60★ winner | $96.80 |
| Platform fee | 0% | 0% |
| Payment processing fee | 1.2% + C$0.20★ winner | 2.9% + $0.30 |
| Trustpilot | 4.7 (92)★ winner | — (0) |
| Country coverage | 1 countries | 1 countries |
| Data residency | EU (Heroku) | US |
| Languages | 1 | 1 |
| Payment methods supported | 4 | 10★ winner |
Winner by category.
C$98.60 vs $96.80 reaches the recipient.
4.7 vs — on Trustpilot.
1 vs 1 countries.
Both share the same residency posture.
Choose based on who you are.
UK fundraisers, charities, companies, and event organisers who want to raise for one or several charities at once, with custom donation splits, Gift Aid, ticketed events, and prize draws.
- ✓Lets fundraisers support an unlimited number of charities from one page, with a custom percentage split.
- ✓Gift Aid is handled via disbursement partner Charities Trust for eligible UK donations.
- ✓Broad feature set: ticketed events, prize draws and raffles, DonorMap, donor messaging, and a public API.
- ✓Accepts donations in GBP, AUD, USD, CAD, and EUR, settled in GBP.
US-based individuals, nonprofits and purpose-driven companies that want a free-to-start fundraiser with a wide range of giving methods - cards, ACH, PayPal, Venmo, stock, donor-advised funds and crypto - plus Shopify and API-based embedded giving.
- ✓No mandatory platform fee - funded by optional donor tipping, with most donors choosing to cover the fees.
- ✓Exceptionally broad giving methods: cards, ACH, PayPal, Venmo, Apple Pay, Google Pay, stock, donor-advised funds and cryptocurrency.
- ✓Donations are regranted through the Pledgeling Foundation, a registered 501(c)(3) public charity, with multi-state US fundraising compliance.
- ✓Shopify "Give & Grow" app and embedded-giving APIs and widgets for e-commerce and product integrations.
A third option.
Dutch and other social-impact initiators running Global-Goals-aligned campaigns who value personal coaching and community-building over a high-volume, self-serve crowdfunding marketplace.
Other comparisons.
Frequently asked questions
Which is cheaper, GiveWheel or Pledge?
Of every 100 donated, GiveWheel delivers approximately C$98.60 to the recipient and Pledge delivers approximately $96.80. Real costs depend on the payment method donors choose.
Which is better for European nonprofits?
Both platforms operate inside the EEA framework. Choose based on local payment-method coverage and language support.
Which platform has more country coverage?
GiveWheel operates in 1 countries; Pledge operates in 1.
Rankings are produced by a public editorial methodology — open to peer review. We disclose ownership, scoring weights, and every change.