Pledge vs TotalGiving
US-based individuals, nonprofits and purpose-driven companies that want a free-to-start fundraiser with a wide range of giving methods - cards, ACH, PayPal, Venmo, stock, donor-advised funds and crypto - plus Shopify and API-based embedded giving.
UK registered charities and their supporters who want fundraising and sponsorship pages where donations pass directly to the charity, with Gift Aid and multi-currency donations.
Of every 100 donated, TotalGiving delivers 3.20 more per 100 to the recipient than Pledge.
Each platform is priced in its own currency: Pledge in USD, TotalGiving in SEK.
Side-by-side.
| Metric | Pledge | TotalGiving |
|---|---|---|
| Recipient gets (per 100) | $96.80 | kr100.00★ winner |
| Platform fee | 0% | 0% |
| Payment processing fee | 2.9% + $0.30 | 0% + kr0.00★ winner |
| Trustpilot | — (0) | 2.2 (16)★ winner |
| Country coverage | 1 countries | 1 countries |
| Data residency | US | — |
| Languages | 1 | 1 |
| Payment methods supported | 10★ winner | 3 |
Winner by category.
kr100.00 vs $96.80 reaches the recipient.
— vs 2.2 on Trustpilot.
1 vs 1 countries.
Both share the same residency posture.
Choose based on who you are.
US-based individuals, nonprofits and purpose-driven companies that want a free-to-start fundraiser with a wide range of giving methods - cards, ACH, PayPal, Venmo, stock, donor-advised funds and crypto - plus Shopify and API-based embedded giving.
- ✓No mandatory platform fee - funded by optional donor tipping, with most donors choosing to cover the fees.
- ✓Exceptionally broad giving methods: cards, ACH, PayPal, Venmo, Apple Pay, Google Pay, stock, donor-advised funds and cryptocurrency.
- ✓Donations are regranted through the Pledgeling Foundation, a registered 501(c)(3) public charity, with multi-state US fundraising compliance.
- ✓Shopify "Give & Grow" app and embedded-giving APIs and widgets for e-commerce and product integrations.
UK registered charities and their supporters who want fundraising and sponsorship pages where donations pass directly to the charity, with Gift Aid and multi-currency donations.
- ✓Donations are transferred directly to the recipient charity rather than held by the platform.
- ✓Supports Gift Aid, claimable on eligible UK donations and approved by HMRC.
- ✓Donors can give in many currencies (around 140), converted to GBP for the charity.
- ✓Charity directory and search covering thousands of UK registered charities, with fundraising and sponsorship pages.
A third option.
Dutch and other social-impact initiators running Global-Goals-aligned campaigns who value personal coaching and community-building over a high-volume, self-serve crowdfunding marketplace.
Other comparisons.
Frequently asked questions
Which is cheaper, Pledge or TotalGiving?
Of every 100 donated, Pledge delivers approximately $96.80 to the recipient and TotalGiving delivers approximately kr100.00. Real costs depend on the payment method donors choose.
Which is better for European nonprofits?
Both platforms operate inside the EEA framework. Choose based on local payment-method coverage and language support.
Which platform has more country coverage?
Pledge operates in 1 countries; TotalGiving operates in 1.
Rankings are produced by a public editorial methodology — open to peer review. We disclose ownership, scoring weights, and every change.