JustGiving vs Pledge
UK charities and individual fundraisers who want a recognised, no-platform-fee donation platform with Gift Aid support and a fully free direct-donation option.
US-based individuals, nonprofits and purpose-driven companies that want a free-to-start fundraiser with a wide range of giving methods - cards, ACH, PayPal, Venmo, stock, donor-advised funds and crypto - plus Shopify and API-based embedded giving.
Of every 100 donated, JustGiving delivers 1.00 more per 100 to the recipient than Pledge.
Each platform is priced in its own currency: JustGiving in GBP, Pledge in USD.
Per-method pricing.
| Payment method | Per transaction | Of £100, recipient gets | Notes |
|---|---|---|---|
| Credit card | 1.9% + £0.30 | £97.80 | Charity card rate 1.9% + GBP 0.30; 0% platform fee (donor tips fund JustGiving). |
Side-by-side.
| Metric | JustGiving | Pledge |
|---|---|---|
| Recipient gets (per 100) | £97.80★ winner | $96.80 |
| Platform fee | 0% | 0% |
| Payment processing fee | 1.9% + £0.30★ winner | 2.9% + $0.30 |
| Trustpilot | 4.1 (7,663)★ winner | — (0) |
| Country coverage | 6 countries★ winner | 1 countries |
| Data residency | — | US |
| Languages | 1 | 1 |
| Payment methods supported | 7 | 10★ winner |
Winner by category.
£97.80 vs $96.80 reaches the recipient.
4.1 vs — on Trustpilot.
6 vs 1 countries.
Both share the same residency posture.
Choose based on who you are.
UK charities and individual fundraisers who want a recognised, no-platform-fee donation platform with Gift Aid support and a fully free direct-donation option.
- ✓No platform fee and free to set up a fundraising page.
- ✓Low payment processing: 1.9% + GBP0.30 for charities, 2.9% + GBP0.35 for personal crowdfunding.
- ✓Gift Aid administration for UK charities (5% applied to Gift Aid, not the donation).
- ✓Free Giving Checkout option with no processing fees and 100% to the charity.
US-based individuals, nonprofits and purpose-driven companies that want a free-to-start fundraiser with a wide range of giving methods - cards, ACH, PayPal, Venmo, stock, donor-advised funds and crypto - plus Shopify and API-based embedded giving.
- ✓No mandatory platform fee - funded by optional donor tipping, with most donors choosing to cover the fees.
- ✓Exceptionally broad giving methods: cards, ACH, PayPal, Venmo, Apple Pay, Google Pay, stock, donor-advised funds and cryptocurrency.
- ✓Donations are regranted through the Pledgeling Foundation, a registered 501(c)(3) public charity, with multi-state US fundraising compliance.
- ✓Shopify "Give & Grow" app and embedded-giving APIs and widgets for e-commerce and product integrations.
A third option.
Dutch and other social-impact initiators running Global-Goals-aligned campaigns who value personal coaching and community-building over a high-volume, self-serve crowdfunding marketplace.
Other comparisons.
Frequently asked questions
Which is cheaper, JustGiving or Pledge?
Of every 100 donated, JustGiving delivers approximately £97.80 to the recipient and Pledge delivers approximately $96.80. Real costs depend on the payment method donors choose.
Which is better for European nonprofits?
Both platforms operate inside the EEA framework. Choose based on local payment-method coverage and language support.
Which platform has more country coverage?
JustGiving operates in 6 countries; Pledge operates in 1.
Rankings are produced by a public editorial methodology — open to peer review. We disclose ownership, scoring weights, and every change.