GoFundMe vs Snowball Fundraising
Individual fundraisers in the US, UK, and English-speaking markets running personal causes (medical, memorial, emergencies) where brand reach matters more than EU data residency.
Small and mid-sized US nonprofits that want donation forms, text-to-give, online auctions and event ticketing in one platform with US-based bilingual support, fundraising domestically in US dollars.
Each platform is priced in its own currency: GoFundMe in SEK, Snowball Fundraising in USD.
Per-method pricing.
| Payment method | Per transaction | Of kr100, recipient gets | Notes |
|---|---|---|---|
| iDEAL | 2.9% + kr0.25 | kr96.85 | One per-donation transaction fee, identical across methods; no iDEAL-specific rate. |
| Credit card | 2.9% + kr0.25 | kr96.85 | Single per-donation transaction fee, same on every method; varies by country (UK 2.9% + GBP 0.25, US 2.9% + USD 0.30, AU 2.2% + AUD 0.30). |
| PayPal | 2.9% + kr0.25 | kr96.85 | Same per-donation transaction fee as every method. |
| Apple Pay | 2.9% + kr0.25 | kr96.85 | Same per-donation transaction fee as every method. |
| Google Pay | 2.9% + kr0.25 | kr96.85 | Same per-donation transaction fee as every method. |
| Bank Transfer | 2.9% + kr0.25 | kr96.85 | Same per-donation transaction fee as every method. |
| Venmo | 2.9% + kr0.30 | kr96.80 | US-only; same 2.9% + USD 0.30 transaction fee. |
Side-by-side.
| Metric | GoFundMe | Snowball Fundraising |
|---|---|---|
| Recipient gets (per 100) | kr96.80 | $96.80 |
| Platform fee | 0% | 0% |
| Payment processing fee | 2.9% + kr0.30 | 2.9% + $0.30 |
| Trustpilot | 3.3 (23,930)★ winner | — (0) |
| Country coverage | 20 countries★ winner | 1 countries |
| Data residency | US | US |
| Languages | 7★ winner | 0 |
| Payment methods supported | 7★ winner | 1 |
Winner by category.
Fees are level on a credit-card donation.
3.3 vs — on Trustpilot.
20 vs 1 countries.
Both share the same residency posture.
Choose based on who you are.
Individual fundraisers in the US, UK, and English-speaking markets running personal causes (medical, memorial, emergencies) where brand reach matters more than EU data residency.
- ✓Largest global brand in donation crowdfunding with strong organic discoverability
- ✓0% platform fee since 2017 (donor tips fund the platform)
- ✓Wide international country coverage and currency support
- ✓Established trust signals through high-profile media coverage
Small and mid-sized US nonprofits that want donation forms, text-to-give, online auctions and event ticketing in one platform with US-based bilingual support, fundraising domestically in US dollars.
- ✓All-in-one toolkit: donation forms, text-to-give and text-to-bid, online auctions, event ticketing, recurring gifts and donor CRM.
- ✓Free Starter tier available, with paid annual plans that remove the platform fee and speed payouts to 1-2 days.
- ✓Used by more than 15,000 US nonprofits, with US-based bilingual (English/Spanish) support.
- ✓Payments processed by Stripe; the company states no hidden platform fees beyond the chosen plan and processing.
A third option.
Dutch and other social-impact initiators running Global-Goals-aligned campaigns who value personal coaching and community-building over a high-volume, self-serve crowdfunding marketplace.
Other comparisons.
Frequently asked questions
Which is cheaper, GoFundMe or Snowball Fundraising?
Of every 100 donated, GoFundMe delivers approximately kr96.80 to the recipient and Snowball Fundraising delivers approximately $96.80. Real costs depend on the payment method donors choose.
Which is better for European nonprofits?
Both platforms operate inside the EEA framework. Choose based on local payment-method coverage and language support.
Which platform has more country coverage?
GoFundMe operates in 20 countries; Snowball Fundraising operates in 1.
Rankings are produced by a public editorial methodology — open to peer review. We disclose ownership, scoring weights, and every change.