GoFundMe vs JustGiving
Individual fundraisers in the US, UK, and English-speaking markets running personal causes (medical, memorial, emergencies) where brand reach matters more than EU data residency.
UK charities and individual fundraisers who want a recognised, no-platform-fee donation platform with Gift Aid support and a fully free direct-donation option.
Of every 100 donated, JustGiving delivers 1.00 more per 100 to the recipient than GoFundMe.
Each platform is priced in its own currency: GoFundMe in USD, JustGiving in GBP.
Per-method pricing.
| Payment method | Per transaction | Of $100, recipient gets | Notes |
|---|---|---|---|
| iDEAL | 2.9% + $0.25 | $96.85 | One per-donation transaction fee, identical across methods; no iDEAL-specific rate. |
| Credit card | 2.9% + $0.25 | $96.85 | Single per-donation transaction fee, same on every method; varies by country (UK 2.9% + GBP 0.25, US 2.9% + USD 0.30, AU 2.2% + AUD 0.30). |
| PayPal | 2.9% + $0.25 | $96.85 | Same per-donation transaction fee as every method. |
| Apple Pay | 2.9% + $0.25 | $96.85 | Same per-donation transaction fee as every method. |
| Google Pay | 2.9% + $0.25 | $96.85 | Same per-donation transaction fee as every method. |
| Bank Transfer | 2.9% + $0.25 | $96.85 | Same per-donation transaction fee as every method. |
| Venmo | 2.9% + $0.30 | $96.80 | US-only; same 2.9% + USD 0.30 transaction fee. |
Side-by-side.
| Metric | GoFundMe | JustGiving |
|---|---|---|
| Recipient gets (per 100) | $96.80 | £97.80★ winner |
| Platform fee | 0% | 0% |
| Payment processing fee | 2.9% + $0.30 | 1.9% + £0.30★ winner |
| Trustpilot | 3.3 (23,930) | 4.1 (7,663)★ winner |
| Country coverage | 20 countries★ winner | 6 countries |
| Data residency | US | — |
| Languages | 7★ winner | 1 |
| Payment methods supported | 7 | 7 |
Winner by category.
£97.80 vs $96.80 reaches the recipient.
3.3 vs 4.1 on Trustpilot.
20 vs 6 countries.
Both share the same residency posture.
Choose based on who you are.
Individual fundraisers in the US, UK, and English-speaking markets running personal causes (medical, memorial, emergencies) where brand reach matters more than EU data residency.
- ✓Largest global brand in donation crowdfunding with strong organic discoverability
- ✓0% platform fee since 2017 (donor tips fund the platform)
- ✓Wide international country coverage and currency support
- ✓Established trust signals through high-profile media coverage
UK charities and individual fundraisers who want a recognised, no-platform-fee donation platform with Gift Aid support and a fully free direct-donation option.
- ✓No platform fee and free to set up a fundraising page.
- ✓Low payment processing: 1.9% + GBP0.30 for charities, 2.9% + GBP0.35 for personal crowdfunding.
- ✓Gift Aid administration for UK charities (5% applied to Gift Aid, not the donation).
- ✓Free Giving Checkout option with no processing fees and 100% to the charity.
A third option.
Dutch and other social-impact initiators running Global-Goals-aligned campaigns who value personal coaching and community-building over a high-volume, self-serve crowdfunding marketplace.
Other comparisons.
Frequently asked questions
Which is cheaper, GoFundMe or JustGiving?
Of every 100 donated, GoFundMe delivers approximately $96.80 to the recipient and JustGiving delivers approximately £97.80. Real costs depend on the payment method donors choose.
Which is better for European nonprofits?
Both platforms operate inside the EEA framework. Choose based on local payment-method coverage and language support.
Which platform has more country coverage?
GoFundMe operates in 20 countries; JustGiving operates in 6.
Rankings are produced by a public editorial methodology — open to peer review. We disclose ownership, scoring weights, and every change.