GoFundMe vs impactory
Individual fundraisers in the US, UK, and English-speaking markets running personal causes (medical, memorial, emergencies) where brand reach matters more than EU data residency.
Austrian non-profit organisations and associations that want a locally compliant donation tool with automated tax-deductibility receipts and simple card or Klarna giving.
Of every 100 donated, GoFundMe delivers 2.80 more per 100 to the recipient than impactory.
Each platform is priced in its own currency: GoFundMe in AUD, impactory in EUR.
Per-method pricing.
| Payment method | Per transaction | Of A$100, recipient gets | Notes |
|---|---|---|---|
| iDEAL | 2.9% + A$0.25 | A$96.85 | 0% platform fee |
| Credit card | 2.2% + A$0.30 | A$97.50 | 0% platform fee |
| PayPal | 2.9% + A$0.25 | A$96.85 | 0% platform fee |
| Apple Pay | 2.9% + A$0.25 | A$96.85 | 0% platform fee |
| Google Pay | 2.9% + A$0.25 | A$96.85 | 0% platform fee |
| Bank Transfer | 2.9% + A$0.25 | A$96.85 | 0% platform fee |
| Venmo | 2.9% + A$0.30 | A$96.80 | 0% platform fee |
Side-by-side.
| Metric | GoFundMe | impactory |
|---|---|---|
| Recipient gets (per 100) | A$96.80★ winner | €94.00 |
| Platform fee | 0%★ winner | 6% |
| Payment processing fee | 2.9% + A$0.30★ winner | 0% + €0.00 |
| Trustpilot | 3.3 (23,930)★ winner | — (0) |
| Country coverage | 20 countries★ winner | 1 countries |
| Data residency | US | — |
| Languages | 7★ winner | 2 |
| Payment methods supported | 7★ winner | 6 |
Winner by category.
A$96.80 vs €94.00 reaches the recipient.
3.3 vs — on Trustpilot.
20 vs 1 countries.
Both share the same residency posture.
Choose based on who you are.
Individual fundraisers in the US, UK, and English-speaking markets running personal causes (medical, memorial, emergencies) where brand reach matters more than EU data residency.
- ✓Largest global brand in donation crowdfunding with strong organic discoverability
- ✓0% platform fee since 2017 (donor tips fund the platform)
- ✓Wide international country coverage and currency support
- ✓Established trust signals through high-profile media coverage
Austrian non-profit organisations and associations that want a locally compliant donation tool with automated tax-deductibility receipts and simple card or Klarna giving.
- ✓Automated Austrian tax-deductibility: donation receipts downloadable as PDF or emailed for organisations with charitable status.
- ✓Positions itself as Austria's largest donation platform, hosting a few hundred projects from vetted non-profit organisations.
- ✓Organisations are screened before they can publish, adding a layer of donor trust.
- ✓Donors can give as a one-off guest or through a free account that tracks their cumulative giving.
A third option.
Dutch and other social-impact initiators running Global-Goals-aligned campaigns who value personal coaching and community-building over a high-volume, self-serve crowdfunding marketplace.
Other comparisons.
Frequently asked questions
Which is cheaper, GoFundMe or impactory?
Of every 100 donated, GoFundMe delivers approximately A$96.80 to the recipient and impactory delivers approximately €94.00. Real costs depend on the payment method donors choose.
Which is better for European nonprofits?
Both platforms operate inside the EEA framework. Choose based on local payment-method coverage and language support.
Which platform has more country coverage?
GoFundMe operates in 20 countries; impactory operates in 1.
Rankings are produced by a public editorial methodology — open to peer review. We disclose ownership, scoring weights, and every change.