Classy
Mid-to-large US nonprofits running enterprise-scale peer-to-peer campaigns, ticketed events, and recurring-giving programmes that need depth beyond a basic donation page.
A US-headquartered enterprise nonprofit fundraising platform founded in San Diego and acquired by GoFundMe in 2022, now operating as GoFundMe Pro for peer-to-peer, events, and recurring giving.
- Founded
- 2011
- Headquartered in
- US
- Funding model
- Keep What You Raise
- Platform fee
- 0%
- Payment processing fee
- 2.4% + £0.30
- Recipient gets
- £97.30 / £100
- Data residency
- US
- Countries
- 4
- Languages
- 1
- Last updated
- 2026-06-02
Our overall editorial assessment. Full weights are published in the methodology.
The review
Classy is a US-headquartered nonprofit fundraising platform founded in San Diego, built around enterprise-scale fundraising — peer-to-peer campaigns, event registration, recurring giving, and supporter management — for growth-focused nonprofit organisations. GoFundMe acquired Classy in 2022, and the product now operates as GoFundMe Pro, described as 100% dedicated to nonprofits and backed by GoFundMe's community of 190 million.
Under GoFundMe Pro, pricing is plan-based: an Essentials plan designed for nonprofits with annual revenue under $1 million carries zero subscription fees and no setup costs, while a custom-priced plan targets larger nonprofits with assisted onboarding and analytics. Exact transaction percentages and add-on costs vary by plan and contract rather than being published as a single flat rate, and the platform settles in US dollars alongside Canadian dollar, pound sterling, Australian dollar, and euro.
Classy's strength is enterprise-grade fundraising tooling — large peer-to-peer campaigns, ticketed events, and recurring-donation programmes at scale — now combined with GoFundMe's reach. The trade-off is that pricing is contract-based rather than transparently published, which complicates comparison against flat-fee peers, and the product is heavier than individual fundraisers or small nonprofits typically need.
For mid-to-large nonprofits running sophisticated, multi-channel fundraising programmes in the United States and other English-speaking markets, Classy and GoFundMe Pro offer depth that simpler platforms lack. Smaller organisations and individual fundraisers are usually better served by GoFundMe.com itself or lighter-weight tools. Supported donor payment options include cards, ACH, PayPal, Venmo, and digital wallets.
What’s good, what’s not.
- ✓Enterprise-grade peer-to-peer, events, and recurring-giving tooling.
- ✓Now part of GoFundMe Pro, backed by GoFundMe's reach and 190-million community.
- ✓Essentials plan with zero subscription fees and no setup costs for smaller nonprofits.
- ✓Multi-currency settlement in US dollar, Canadian dollar, pound, Australian dollar, and euro.
- ✓Supports cards, ACH, PayPal, Venmo, Apple Pay, and Google Pay.
- −Transaction fees and add-on costs are contract-based rather than published as a flat rate, complicating comparison.
- −Heavier than individual fundraisers or small nonprofits typically need.
- −Limited to a small set of English-speaking markets (US, Canada, UK, Australia).
- −No native European local payment rails such as iDEAL, Bancontact, or SEPA Direct Debit.
Where each £100 actually goes.
Fees vary by payment method. We default to Credit card because that’s the dominant method in the United Kingdom.
| Payment method | Per transaction | Of £100, recipient gets | Notes |
|---|---|---|---|
| Credit card | 2.4% + £0.30 | £97.30 | GoFundMe Pay card 2.4% + $0.30; enterprise subscription quoted separately. |
4 countries · 1 languages · 6 payment methods.
Better-fit alternatives to Classy.
Our curated shortlist — the platforms we’d actively recommend instead of Classy for fundraising in the United Kingdom, with the figures behind the call. For the full, neutral index of every side-by-side, see Compare with below.
Classy keeps donor data in US; WhyDonate is EEA-resident and GDPR-native, so personal data never leaves the region.
Zeffy lets more of each donation through than Classy — £100.00 reaches the recipient per 100, against £97.30.
JustGiving lets more of each donation through than Classy — £97.80 reaches the recipient per 100, against £97.30.
See how Classy stacks up head-to-head.
Frequently asked questions
What does Classy charge?
Classy charges a 0% platform fee and 2.4% + £0.30 in payment processing per donation.
Where is Classy based?
Classy was founded in 2011 and is headquartered in US. Data residency is US.
Which countries does Classy operate in?
Classy operates in 4 countries including major European markets and English-speaking markets.
Is Classy suitable for nonprofits?
Classy’s primary audience is individual fundraisers and groups; nonprofits can use the platform but may find specialized alternatives better suited.
Rankings are produced by a public editorial methodology — open to peer review. We disclose ownership, scoring weights, and every change.