# Pledge vs TotalGiving

## What the data says.

Paying by Credit card, TotalGiving delivers about 3.20 more of every 100 donated than Pledge (£100.00 vs $96.80 per 100). On the headline numbers, Pledge and TotalGiving are closely matched — the better pick comes down to Credit card availability, language coverage, and where your donors are.

## Side-by-side.

| Metric | Pledge | TotalGiving |
| --- | --- | --- |
| Recipient gets | $96.80 | £100.00 |
| Platform fee | 0% | 0% |
| Payment processing fee | 2.9% + $0.30 | 0% + £0.00 |
| Trustpilot | — (0) | 2.2 (16) |
| Domain Rating (by Ahrefs — https://ahrefs.com/) | 76 | 74 |
| Country coverage | 1 | 1 |
| Data residency | US | — |
| Languages | 1 | 1 |
| Payment methods supported | 10 | 3 |

## Choose Pledge if

> US-based individuals, nonprofits and purpose-driven companies that want a free-to-start fundraiser with a wide range of giving methods - cards, ACH, PayPal, Venmo, stock, donor-advised funds and crypto - plus Shopify and API-based embedded giving.

- No mandatory platform fee - funded by optional donor tipping, with most donors choosing to cover the fees.
- Exceptionally broad giving methods: cards, ACH, PayPal, Venmo, Apple Pay, Google Pay, stock, donor-advised funds and cryptocurrency.
- Donations are regranted through the Pledgeling Foundation, a registered 501(c)(3) public charity, with multi-state US fundraising compliance.
- Shopify "Give & Grow" app and embedded-giving APIs and widgets for e-commerce and product integrations.


## Choose TotalGiving if

> UK registered charities and their supporters who want fundraising and sponsorship pages where donations pass directly to the charity, with Gift Aid and multi-currency donations.

- Donations are transferred directly to the recipient charity rather than held by the platform.
- Supports Gift Aid, claimable on eligible UK donations and approved by HMRC.
- Donors can give in many currencies (around 140), converted to GBP for the charity.
- Charity directory and search covering thousands of UK registered charities, with fundraising and sponsorship pages.