# JustGiving vs Pledge

## What the data says.

Paying by Credit card, JustGiving delivers about 1.00 more of every 100 donated than Pledge (£97.80 vs $96.80 per 100). On the headline numbers, JustGiving and Pledge are closely matched — the better pick comes down to Credit card availability, language coverage, and where your donors are.

## Side-by-side.

| Metric | JustGiving | Pledge |
| --- | --- | --- |
| Recipient gets | £97.80 | $96.80 |
| Platform fee | 0% | 0% |
| Payment processing fee | 1.9% + £0.30 | 2.9% + $0.30 |
| Trustpilot | 4.1 (7663) | — (0) |
| Domain Rating (by Ahrefs — https://ahrefs.com/) | 91 | 76 |
| Country coverage | 6 | 1 |
| Data residency | — | US |
| Languages | 1 | 1 |
| Payment methods supported | 7 | 10 |

## Choose JustGiving if

> UK charities and individual fundraisers who want a recognised, no-platform-fee donation platform with Gift Aid support and a fully free direct-donation option.

- No platform fee and free to set up a fundraising page.
- Low payment processing: 1.9% + GBP0.30 for charities, 2.9% + GBP0.35 for personal crowdfunding.
- Gift Aid administration for UK charities (5% applied to Gift Aid, not the donation).
- Free Giving Checkout option with no processing fees and 100% to the charity.


## Choose Pledge if

> US-based individuals, nonprofits and purpose-driven companies that want a free-to-start fundraiser with a wide range of giving methods - cards, ACH, PayPal, Venmo, stock, donor-advised funds and crypto - plus Shopify and API-based embedded giving.

- No mandatory platform fee - funded by optional donor tipping, with most donors choosing to cover the fees.
- Exceptionally broad giving methods: cards, ACH, PayPal, Venmo, Apple Pay, Google Pay, stock, donor-advised funds and cryptocurrency.
- Donations are regranted through the Pledgeling Foundation, a registered 501(c)(3) public charity, with multi-state US fundraising compliance.
- Shopify "Give & Grow" app and embedded-giving APIs and widgets for e-commerce and product integrations.