# GoFundMe vs Pledge

## What the data says.

On the headline numbers, GoFundMe and Pledge are closely matched — the better pick comes down to Credit card availability, language coverage, and where your donors are.

## Side-by-side.

| Metric | GoFundMe | Pledge |
| --- | --- | --- |
| Recipient gets | £96.80 | $96.80 |
| Platform fee | 0% | 0% |
| Payment processing fee | 2.9% + £0.30 | 2.9% + $0.30 |
| Trustpilot | 3.3 (23979) | — (0) |
| Domain Rating (by Ahrefs — https://ahrefs.com/) | 92 | 76 |
| Country coverage | 20 | 1 |
| Data residency | US | US |
| Languages | 7 | 1 |
| Payment methods supported | 7 | 10 |

## Choose GoFundMe if

> Individual fundraisers in the US, UK, and English-speaking markets running personal causes (medical, memorial, emergencies) where brand reach matters more than EU data residency.

- Largest global brand in donation crowdfunding with strong organic discoverability
- 0% platform fee since 2017 (donor tips fund the platform)
- Wide international country coverage and currency support
- Established trust signals through high-profile media coverage


## Choose Pledge if

> US-based individuals, nonprofits and purpose-driven companies that want a free-to-start fundraiser with a wide range of giving methods - cards, ACH, PayPal, Venmo, stock, donor-advised funds and crypto - plus Shopify and API-based embedded giving.

- No mandatory platform fee - funded by optional donor tipping, with most donors choosing to cover the fees.
- Exceptionally broad giving methods: cards, ACH, PayPal, Venmo, Apple Pay, Google Pay, stock, donor-advised funds and cryptocurrency.
- Donations are regranted through the Pledgeling Foundation, a registered 501(c)(3) public charity, with multi-state US fundraising compliance.
- Shopify "Give & Grow" app and embedded-giving APIs and widgets for e-commerce and product integrations.