# Continue to Give vs Pledge

## What the data says.

On the headline numbers, Continue to Give and Pledge are closely matched — the better pick comes down to Credit card availability, language coverage, and where your donors are.

## Side-by-side.

| Metric | Continue to Give | Pledge |
| --- | --- | --- |
| Recipient gets | £97.05 | $96.80 |
| Platform fee | 2.7% | 0% |
| Payment processing fee | 0% + £0.00 | 2.9% + $0.30 |
| Trustpilot | — (0) | — (0) |
| Domain Rating (by Ahrefs — https://ahrefs.com/) | 70 | 76 |
| Country coverage | 2 | 1 |
| Data residency | — | US |
| Languages | 0 | 1 |
| Payment methods supported | 0 | 10 |

## Choose Continue to Give if

> US and Canadian churches, faith-based nonprofits, and missionaries that want an all-in-one giving platform with recurring and text giving, event tools, and built-in fund accounting.

- All-in-one toolkit: online giving, recurring and text giving, event registration, newsletters, and built-in fund accounting.
- Explicit faith-based positioning with a pledge not to deplatform organizations over their faith.
- Tiered plans including a no-monthly-cost Silver tier and a Gold tier with interchange-plus card rates.
- Optional donor-covers-fees toggle so organizations can receive the full donation amount.


## Choose Pledge if

> US-based individuals, nonprofits and purpose-driven companies that want a free-to-start fundraiser with a wide range of giving methods - cards, ACH, PayPal, Venmo, stock, donor-advised funds and crypto - plus Shopify and API-based embedded giving.

- No mandatory platform fee - funded by optional donor tipping, with most donors choosing to cover the fees.
- Exceptionally broad giving methods: cards, ACH, PayPal, Venmo, Apple Pay, Google Pay, stock, donor-advised funds and cryptocurrency.
- Donations are regranted through the Pledgeling Foundation, a registered 501(c)(3) public charity, with multi-state US fundraising compliance.
- Shopify "Give & Grow" app and embedded-giving APIs and widgets for e-commerce and product integrations.