# Charitable Impact vs TotalGiving

## What the data says.

Paying by Credit card, TotalGiving delivers about 2.80 more of every 100 donated than Charitable Impact (£100.00 vs C$97.20 per 100). On the headline numbers, Charitable Impact and TotalGiving are closely matched — the better pick comes down to Credit card availability, language coverage, and where your donors are.

## Side-by-side.

| Metric | Charitable Impact | TotalGiving |
| --- | --- | --- |
| Recipient gets | C$97.20 | £100.00 |
| Platform fee | 0% | 0% |
| Payment processing fee | 2.8% + C$0.00 | 0% + £0.00 |
| Trustpilot | — (0) | 2.2 (16) |
| Domain Rating (by Ahrefs — https://ahrefs.com/) | 71 | 74 |
| Country coverage | 1 | 1 |
| Data residency | — | — |
| Languages | 1 | 1 |
| Payment methods supported | 5 | 3 |

## Choose Charitable Impact if

> Canadian individuals and families who want a single donor-advised Impact Account to organize their giving, support friends' causes, and receive a tax receipt for every contribution they add.

- Operates as a donor-advised fund: donors add money to an Impact Account and recommend gifts to charities over time.
- A tax receipt is issued for the full amount added to the Impact Account, regardless of when it is granted to charities.
- Accepts a wide range of assets, including cash, securities, real estate, and cryptocurrency.
- Peer-to-peer giving, Giving Groups, and campaigns let donors pool and direct money together.


## Choose TotalGiving if

> UK registered charities and their supporters who want fundraising and sponsorship pages where donations pass directly to the charity, with Gift Aid and multi-currency donations.

- Donations are transferred directly to the recipient charity rather than held by the platform.
- Supports Gift Aid, claimable on eligible UK donations and approved by HMRC.
- Donors can give in many currencies (around 140), converted to GBP for the charity.
- Charity directory and search covering thousands of UK registered charities, with fundraising and sponsorship pages.