# Charitable Impact vs Continue to Give

## What the data says.

On the headline numbers, Charitable Impact and Continue to Give are closely matched — the better pick comes down to Credit card availability, language coverage, and where your donors are.

## Side-by-side.

| Metric | Charitable Impact | Continue to Give |
| --- | --- | --- |
| Recipient gets | C$97.20 | £97.05 |
| Platform fee | 0% | 2.7% |
| Payment processing fee | 2.8% + C$0.00 | 0% + £0.00 |
| Trustpilot | — (0) | — (0) |
| Domain Rating (by Ahrefs — https://ahrefs.com/) | 71 | 70 |
| Country coverage | 1 | 2 |
| Data residency | — | — |
| Languages | 1 | 0 |
| Payment methods supported | 5 | 0 |

## Choose Charitable Impact if

> Canadian individuals and families who want a single donor-advised Impact Account to organize their giving, support friends' causes, and receive a tax receipt for every contribution they add.

- Operates as a donor-advised fund: donors add money to an Impact Account and recommend gifts to charities over time.
- A tax receipt is issued for the full amount added to the Impact Account, regardless of when it is granted to charities.
- Accepts a wide range of assets, including cash, securities, real estate, and cryptocurrency.
- Peer-to-peer giving, Giving Groups, and campaigns let donors pool and direct money together.


## Choose Continue to Give if

> US and Canadian churches, faith-based nonprofits, and missionaries that want an all-in-one giving platform with recurring and text giving, event tools, and built-in fund accounting.

- All-in-one toolkit: online giving, recurring and text giving, event registration, newsletters, and built-in fund accounting.
- Explicit faith-based positioning with a pledge not to deplatform organizations over their faith.
- Tiered plans including a no-monthly-cost Silver tier and a Gold tier with interchange-plus card rates.
- Optional donor-covers-fees toggle so organizations can receive the full donation amount.