# Big Give vs Pledge

## What the data says.

Paying by Credit card, Big Give delivers about 3.20 more of every 100 donated than Pledge (£100.00 vs $96.80 per 100). On the headline numbers, Big Give and Pledge are closely matched — the better pick comes down to Credit card availability, language coverage, and where your donors are.

## Side-by-side.

| Metric | Big Give | Pledge |
| --- | --- | --- |
| Recipient gets | £100.00 | $96.80 |
| Platform fee | 0% | 0% |
| Payment processing fee | 0% + £0.00 | 2.9% + $0.30 |
| Trustpilot | — (0) | — (0) |
| Domain Rating (by Ahrefs — https://ahrefs.com/) | 77 | 76 |
| Country coverage | 1 | 1 |
| Data residency | UK | US |
| Languages | 1 | 1 |
| Payment methods supported | 4 | 10 |

## Choose Big Give if

> UK-registered charities running time-limited appeals that can secure pledges and Champion match funding to double public donations during a campaign window.

- Match-funding model can effectively double donations during a campaign.
- Operated by a registered UK charity, aligned with the sector it serves.
- Well-established, with the flagship Christmas Challenge running since 2008.
- Connects charities with major donors and Champion funders who provide match funding.


## Choose Pledge if

> US-based individuals, nonprofits and purpose-driven companies that want a free-to-start fundraiser with a wide range of giving methods - cards, ACH, PayPal, Venmo, stock, donor-advised funds and crypto - plus Shopify and API-based embedded giving.

- No mandatory platform fee - funded by optional donor tipping, with most donors choosing to cover the fees.
- Exceptionally broad giving methods: cards, ACH, PayPal, Venmo, Apple Pay, Google Pay, stock, donor-advised funds and cryptocurrency.
- Donations are regranted through the Pledgeling Foundation, a registered 501(c)(3) public charity, with multi-state US fundraising compliance.
- Shopify "Give & Grow" app and embedded-giving APIs and widgets for e-commerce and product integrations.